Connecting with Members this Holiday Season
by: Sharon Simpson, Credit Union Marketing Solutions This weekend as I stood in the Galleria Mall in Dallas, TX waiting with thousands of others to see an ice skating, back-flipping Santa Claus (aka...
View ArticleFocusing on the Right Resolutions
by Sharon Simpson, Ongoing Operations As we all return to work for the first full week of the New Year, many of us will be greeted with a pile of to do items. Meeting schedules are filling back up and...
View ArticleLosing Momentum – Bad for Football, Bad for Credit Unions
By. Sharon Simpson, Ongoing Operations Watching the first half of the Super Bowl, most people assumed the Ravens’ victory was in the bag. They had such momentum. Then the power went out for 30 minutes...
View ArticleBe Unique, Be Yourself, Be a Credit Union
By. Sharon Simpson, Ongoing Operations If you have kids in elementary school, you may recognize the first part of this phrase: Be Unique, Be Yourself. This is the beginning of the tagline for the...
View ArticleIt’s Not Just One Thing, It’s Everything
As a marketing consultant, I have clients ask me all the time what the “right” channel or method is to get in front of their target audience. But the truth is there is no single answer. Unfortunately,...
View ArticleSo, What is it You Do Again? Defining Your Elevator Pitch
This is the question I dread and can always count on being asked. Whether at family functions, church picnics, school events, or other social gatherings, people want to be able to figure you out and...
View ArticleExperience vs. Price – Which One Do Consumers Want Most?
I can’t speak for all consumers, but I can share the personal experience that got me thinking about this topic – and left me leaning heavily in the opposite direction from where I started. We recently...
View ArticleIs August the New September?
I was enjoying a nice morning chat with my 7-year old today when it hit me – there are only three weeks before school starts. Her face was equally filled with shock and disappointment at the mere...
View ArticleA Social Media Strategy that Fits…
By: Sharon Simpson, SGS Consulting Filene recently released a report on The State of Social Media in Credit Unions: Opportunities and Challenges. The research examines social media usage today as...
View ArticlePreparing for the Worst in Social Media
by: Sharon Simpson, Ongoing Operations Over the past few years, I’ve seen several of my clients move through what I’ll call the stages of social media. Similar to the stages of grief, this often starts...
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The Rise of the Virtual Worker
by: Sharon Simpson, Marketing Consultant, Ongoing Operations As I was walking through the grocery store (at 11am on a Tuesday), I couldn’t help but notice the man in the aisle next to me. He was...
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Can Consumers Find Your Credit Union?
by: Sharon Simpson, Marketing Consultant, Ongoing Operations I’m not referring to potential members driving by your nearest branch or even typing in your direct website URL after they’ve received a...
View ArticleWanted: An outsider’s perspective
It’s definitely amusing looking back on this, but a younger version of me used to think consultants were pretty useless. I mean why would you pay an outsider to come into your organization and tell you...
View ArticleYou can’t over communicate…or can you?
As a marketer, I’ve always tended to think that we can’t over communicate. Consumers, and even existing members, need to hear your message multiple times before it really sinks in. While I still...
View ArticleThe most important thing you can do this holiday season
At this point in the year it is easy to turn your focus to 2014 and write off the month of December, especially when it comes to business development efforts. After all, isn’t everyone mentally checked...
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